100% Design is officially the biggest and longest running contemporary design event in the UK. First staged in 1995, the show celebrates its 20th edition with designers from the world over.
This year, 100% Design created the Kaleidoscope, an exhibition space, dedicated to past and future design collaborations. In addition, a series of 10 collaborations with leading international designers create thought-provoking installations for visitors. This is what we saw on our first day out as Chelsea Staging Company, together with my assistant.